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Performance Marketing

Performance marketing that pays for itself.

Meta and Google campaigns engineered around return, not reach. We build the tracking, test the creative and scale what works, for ambitious brands across Indonesia, the UAE and Australia.

What performance marketing means here

Performance marketing is paid advertising measured against money, not impressions. We run your Meta and Google campaigns so every rupiah, dirham and dollar of spend is tied to a tracked outcome you can see in a report: a lead, a booking or a sale.

Performance Marketing by Code & Fable, studio visual
Why it works

Built in the dashboard, not the deck.

Every campaign we run lives and dies by one screen: spend in, revenue out. You get the same view we work from, so there is never a mystery about where the budget went or what it brought back.

Tracking that survives iOS and cookie lossCreative tested and rotated weeklyBudgets follow the data, not the calendar
What you get

Everything a paid channel needs to make money.

Not just ads. The full system around them, from tracking to reporting, so spend turns into customers you can count.

01

Campaign build, Meta & Google

Full account structure across Meta, Google Search, Performance Max and YouTube, built around your funnel and your margins.

02

Conversion tracking setup

Pixels, server-side events and offline conversions wired correctly, so the numbers you scale on are real, not guesswork.

03

Creative testing

A steady pipeline of ad concepts tested against each other, so your winners are found by data and not by opinion.

04

Budget scaling

We pour budget into what is working and cut what stalls, holding your cost per result steady as spend grows.

05

Landing and funnel alignment

Ads matched to pages and offers that convert, including GoHighLevel funnels where the sale needs a system behind it.

06

Weekly reporting

A plain-language report on spend, return and next moves, so you always know exactly what your money did.

How it helps your business

The point is profit, not pretty numbers.

Reach and impressions do not pay salaries. Here is what performance marketing actually changes for your business.

Revenue
Predictable customer acquisition

When every campaign is tracked to a sale, growth stops being a gamble. You know what it costs to win a customer and what that customer is worth.

Efficiency
A lower cost per result over time

Continuous testing drives your cost per lead or sale down, so the same budget buys more customers next quarter than it does this one.

Cash flow
Numbers you can plan around

Steady, measured lead and booking volume lets you staff, stock and forecast with confidence instead of riding feast and famine.

One team
No finger-pointing between vendors

Strategy, creative and media buying sit together, so nothing gets lost between a designer, a media buyer and you.

How we work

How we turn spend into return.

01 / Audit & track

Fix the measurement

We start with your data. Tracking gets fixed first, because you cannot scale what you cannot measure.

02 / Build & launch

Structure to learn fast

Campaigns, audiences and creative go live in a clean structure designed to find signal quickly.

03 / Test & read

Decide on data

We run structured creative and audience tests and read the results every week, not on gut feel.

04 / Scale & protect

Grow without waste

Budget moves to winners, losers get cut, and we defend your cost per result as spend climbs.

See what this could do for your numbers.

A 20 minute call, a straight read on the opportunity, and a plan whether or not you hire us.

Proof

What it looks like when it works.

4.3xblended ROAS, Avocado Factory (Bali) placeholder
They treated our ad budget like it was their own money. Every rupiah had a job, and the covers filled up.
Client, Avocado Factory, Bali · Read the case study
FAQ

Questions buyers actually ask.

Straight answers on cost, ROAS, tracking and timelines, before you spend anything.

Enough to gather real data, which usually means a test budget that produces at least a few conversions a week. For most brands that is a few thousand dollars a month to start, then we scale from what the numbers prove. We will recommend a sensible floor for your market and margins before you commit a rupiah.
It depends on your margins, price point and market, so any agency promising a fixed number up front is guessing. What we commit to is an honest tracked baseline in the first weeks and a clear plan to improve it, including the maths of what ROAS your business actually needs to be profitable.
Yes, and we do it before we scale anything. We install pixels, server-side events and offline conversion tracking so the results you make decisions on are accurate, not inflated by faulty attribution.
Meta, Google Search, Performance Max, YouTube and Google Display, chosen for where your customers actually convert. We do not spread budget thin across channels that have not earned it.
Early signal usually comes within the first two to four weeks as campaigns exit the learning phase. Meaningful, stable performance typically builds over the following two to three months as testing compounds.
Not always, but ads can only convert traffic your page is ready to receive. If your landing experience is leaking sales, we will tell you, and our web team can build the page or funnel to fix it.
No long lock-ins. We earn the next month by making the last one profitable, and you own every account, pixel and asset we build for you.
Our core markets are Indonesia, the UAE and Australia, and we run campaigns for brands worldwide. Paid media translates across borders cleanly when the tracking and the offer are right.

Let us find your profitable spend.

Book a call and we will map the fastest path to a return you can see in a report. No pitch theatre, just the numbers.