Madiso
We pivoted Madiso from B2B to B2C: new positioning, a rebuilt Shopify store, product photography art direction and an Instagram content system.
A full pivot from wholesale to selling direct, with a brand, a store and content built to sell.
From selling to shops to selling to people.
Madiso was moving from a B2B wholesale model to selling directly to customers, which meant it needed a consumer brand, not a supplier one.
That called for a store built to convert shoppers and content that looked like the aspirational brand customers would want to buy from.
A consumer brand, end to end.
B2B-to-B2C strategy
A positioning and go-to-market shift from wholesale to a direct consumer brand.
Shopify redesign
A full store rebuild with a warm, editorial aesthetic designed to sell, not just to display.
Product photography art direction
Art direction for product imagery that stays true to the pieces while feeling premium.
Instagram content
An Instagram content system that carries the new brand consistently.
Direct to customer, and live.
The store and content system are live, with a consumer-ready brand behind them.
Related work and services.
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